The 35 Best Copywriting Tools to Level Up Your Writing

The 35 Best Copywriting Tools to Level Up Your Writing

Are you looking for the most effective copywriting tools to sustain your content creation initiatives in copywriting? Writing persuasive copy is just one of the routine tasks that six-figure copywriters often do.

From developing a message and display marketing copy to writing articles as part of a content marketing project, six-figure copywriters use persuasive writing in a range of styles to drive conversions and ensure the success of their projects.

Copywriting is also used in email marketing and crafting compelling social media posts. Unless you’re a six-figure copywriter, writing copy might additionally be one of your most significant challenges. The good news is that a variety of practical copywriting tools are readily available that can aid you in discovering motivation for your marketing copy, sustain your creative writing process, and confirm the advertising copy you produce.

To assist you in getting going, we have created this listing of the 35 ideal copywriting tools that we use to support the copywriting process and create premium ad copy that drives conversions. Take a look.

Table of Contents

1. Grammarly

Unless you’ve been living under a rock, you would certainly have to have found out about Grammarly! The grammar mosaic & proofreading tool is around the internet. It’s a current fave of every six-figure copywriter or any individual that needs to create also a couple of sentences daily.

The AI-powered writing assistant helps you stay clear of grammatical errors, taking the full context of the sentence right into account. It likewise checks your copy for overused words, wordy sentences, squinting modifiers, passive voice and also assists you to tighten your prose. You can even establish your goals to get tips that straighten your brand’s voice, goals, and target market.

You’ll get the options to select your content’s tone, target market, content type, voice, and intent. You can additionally set up Grammarly’s Chrome Extension to modify your content on whatever page you get on. There’s no requirement to exit the page and copy/paste your content to the Grammarly app or website.

The capability to incorporate it with Safari, Gmail, Expectation, social media channels, Salesforce, Messenger, Google Docs, and a lot more is another incentive. We synced Grammarly with Google docs to resolve problems while writing simultaneously.

Grammarly likewise allows you to:

  • Check your content for plagiarism
  • Match your firm’s voice and style
  • Download and install the as.docx file
  • Upload.docx and.txt data
  • Discover synonyms
  • Establish English language preference (Australian, Canadian, English, or American English).
  • Examine your content’s readability rating

Keep in mind that you require paid plans to accessibility the majority of the sophisticated attributes. The free program only allows you to inspect standard grammar and punctuation.

2. Read-able

Did you know that you should be going for a 7th-8th grade analysis level when creating copy? We’ve covered this before in our copywriting course.

Read-Able is a free readability tool from WebFX tool that immediately and accurately examines the reading level of an excerpt of text. Since, after all, it’s excellent if customers can read your copy. Or else it will not do anything! Even if you believe you’re the Tiger Woods of writing, it’s constantly good to use a tool to find minor tweaks and errors.

They consist of:

  • Varieties of words
  • Reviewing degree
  • Number of sentences
  • Reviewing convenience
  • Haze score
  • Etc.

Use this to determine if your copy is simple to read and matches customers’ reading level.

3. Hemingway App

Hemingway App is advanced than your everyday proofreading applications. The objective isn’t to write balls of the message; the aim is to create high-quality content instead.

Much like the novelist, the eponymous software application helps you turn complicated sentences into straightforward prose and make your content concise and appealing. You can write straight right into the device or paste your content into the editor.

The editor highlights and suggests adhering to instances:

  • Hard to review sentences.
  • Adverbs made use of
  • Instances of passive voice
  • Expressions with concise choices
  • Complicated words

It’s lightweight, complimentary, and easy to use. Do not hesitate to mix right into your copywriting procedure when you want a change of speed.

4. Google Drive

All of us require some way to provide a copy to our customers. For us, Google Drive is the best answer. Many of our customers use it already, yet the vast storage space and simple UI make it a far better selection for me than Dropbox.

5. Ubersuggest

UberSuggest is a versatile SEO and content marketing platform that reveals you browse information, SERP positions, and other technical details regarding your competitors’ sites. Nonetheless, it likewise has several fascinating attributes that make it an effective copywriting tool.

Among the most beneficial attributes is the “Keywords Concepts” tool, which provides suggestions for inquiries and prepositions based on your key phrases.

6. HubSpot

Prospecting, supporting relationships, and producing new copywriting leads are a few of the day-to-day tasks of a six-figure copywriter. While you might stay in the stone age and do it all through spreadsheets, a CRM will undoubtedly be among the very best investments you make.

It interests marketing experts not to use client connection monitoring software, whether authors or otherwise. It takes all of your leads, clients, potential customers and positions them in one solitary place. No more jumping about Google Chrome tabs or several tools!

7. Wynter

Would you like to know what your target audience considers your content before you strike that publish switch? Of course, you do! Wynter will help you with this.

Wynter is a message screening tool that assists you in identifying just how well your content resonates with your leads. It lets you examine your ads, email, and website copy. You’ll likewise have the ability to identify where you fizzled and discover the blind spots in your text, so you can repair them and get better results.

Beginning by setting your target market by title, industry, business dimension, and even more to obtain specific results. Wynter has a built-in panel of the target market to select from. Wynter’s group vets the panelists to guarantee you get the very best responses and comments for your content.

Overall, Wynter works in five steps:

  • Get in the URL of the page you intend to examine or publish a record.
  • Choose your target audience from the panel supplied by Wynter.
  • Highlight the locations you wish to test. You can additionally ask particular inquiries about selected areas.
  • Wait for the outcomes (you’ll obtain the results within 1-2 business days).
  • Tweak your messaging based on the insights.

Yes, it’s that straightforward!

8. Convert

Convert is a flicker-free A/B Testing device that assists you to maximize your website content for far better conversion.

It permits you to four types of tests:

  • A/B Test: Test various variations of the same component.
  • Split Testing: different Test designs or versions of a page.
  • Multivariate Checking: Test a group of members on a solitary page.
  • Multipage Experiments: Examination adjustments to certain aspects across countless pages.

On the reporting front, you obtain access to thorough reports that allow you to compare important metrics and KPIs like CTR, ROI, typical order value, and so on. You also get unlimited subdomains, endless client accounts, and the ability to run limitless examinations & variations, even with the cost-free test.

9. Verbix

We advise Verbix first and foremost for those who compose copy in several languages, maybe even blending them up on celebrations. Verbix has been offered for writers for over 20 years, keeping its services free to motivate pupils to learn new languages.

This tool will certainly help you with verb conjugation to make sure your writing is always appropriate, no matter what language you make use of. It’s readily available in loads of English, French, German, Italian, Spanish, Arabic, and Japanese.

10. BuzzSumo

Do you write professional blog posts for customers? Then you know that developing topic ideas is migraine-inducing. BuzzSumo is a system created for each element of content marketing.

It shows you the most shared and “liked” content on a given subject and provides a choice of tools for doing the keyword research study. You can also use the platform to locate one of the most prominent networks, pages, and websites for your industry.

11. CopyScape

Copyscape is a free online tool that allows you to examine the content of a solitary website and see if it includes any copy of content discovered in other places on the internet. Copywriters may also wish to check out the pay-as-you-go version, which enables you to examine a section of plain text for plagiarism instead of an already-published website.

12. Scrivener

Scrivener collates and organizes the details, information, and documents you need to create content. It lets you flick in between study pages, product content with each other, sector content, make checklists, add photos & web links, and more.

Several of Scrivener’s essential functions include:

  • Edit and also style your content
  • Import countless file formats right into Scrivener tasks
  • Use the Outliner to highlight specific content
  • Develop themes and assign personalized symbols to them
  • Sight documents side-by-side
  • Set targets and also track development

Additionally, it gives corkboards to help you organize indexed cards with different colors: allowing you to track other stories.

13. Word Counter

Lots of tasks need a particular word matter. It is primarily the instance for posts, editorials, and so on. So, naturally, you maintain a hawk’s eye on the word matter. We know we do.

While we hope you do not by hand count each word, there are devices to do it for you immediately. Among which is WordCounter. This free device directly computes the number of words and characters of any text. We like to use this to determine word matter for our copywriting jobs and snooping on competitors. The number of words did they create for a blog post? How about that winning sales page? You get our point.

14. Spyfu

SpyFu is a competitive analysis tool for digital marketing professionals. Type any domain name right into the SpyFu search bar. You’ll also be able to uncover the top-performing content on their website and a full background of promotions they’ve worked on Google search network.

SpyFu makes it simple to research how other brand names in your niche use copywriting to create effective ads and content. Marketers can access limited information by using the complimentary version of SpyFu. The paid version starts at $33/month for an annual plan.

15. Facebook Ads Library

Facebook ads Library is an internet database of advertisements that have run survive the Facebook social media platform. To start, gathering inspiration and competitive insights are integral in the copywriting procedure.

Online marketers can browse the Facebook Ads Library for promotions by keyword or the marketer’s name. It makes it simple to find historical advertising data on your rivals where you can research their messaging and see how they use copywriting to market an item similar to your own.

16. Hotjar

Allow’s say you have a landing page. Or a sales page. Or anything for that matter. Wouldn’t it be incredible if you understand where individuals are clicking and engaging to enhance the copy and layout? It’s possible with something like a heatmap.

Think about it as a thermal vision for your website.
You attach a property; it examines how users engage and leaves warm places to translate. Possibly users are taking notice of features and testimonials one of the most.

However, you’ve stressed pricing. Reverse that, and conversions might increase! If that sounds interesting, try out Hotjar. It’s a complimentary heatmap tool you can begin using today.

17. Semrush

SEMrush is a sector leader in online search engine marketing tools. As part of their Marketing Toolkit, marketers can access in-depth display marketing analytics for any brand name or competitor of their selection.

Marketing experts can get in any URL to access the audience targeting information by demographics and interests, in addition to images of historical text and display screen advertisements. SEMrush supplies a free trial for new individuals with restricted access to devices and information. Paid memberships start at $99.95/ month.

18. Answer the Public

Answer The Public is a copywriting tool that we use for articles and many other content marketing projects. Answer the Public is an online research tool that helps marketing experts find one of the most frequently asked questions bordering exact keywords, products, or services.

Merely enter a keyword of your option right into the search box, and also, you’ll be dealt with rich visual representations of the inquiries that searchers are inputting in Google with your keyword. It makes it easy to design articles that address your consumer’s genuine concerns or produce advertisement copy that deals with well-known pain points amongst your potential customers.

Check out the link above to begin free. You’ll obtain three free searches per day. Likewise, you can upgrade to Pro and pay $99/month for free searches.

19. Yoast SEO Plugin

Yoast SEO is an additional message analyzer that offers you aesthetic responses regarding your writing. Unlike Hemingway App, though, Yoast is mainly interested in creating Google-friendly. To do this, it applies an alternate collection of mathematical solutions based on keyword density and also other metrics.

The plugin for CMS like WordPress includes extra functions that check your articles and pages for essential Search Engine Optimization elements (like H1 and also H2 tags, inner and outgoing links, meta descriptions, and alt tags). Regrettably, it is among minority copywriting devices that you have to pay to use.

20. Google Optimize

Digital marketing specialists always begin with testing. Google Optimize is a free A/B screening and optimization tool that aids you in recognizing what kind of website content involves your clients the most.

It offers the complying with testing and evaluation options:

  • A/B screening or A/B/n tests.
  • Split LINK screening.
  • Multivariate screening for approximately 16 combinations.
  • Experiment objectives (up to 3 preconfigured). Simultaneous experiments (about 5).

It is developed natively right into Google Analytics is one more perk. It permits you to use your information in Google Analytics to spot problems with your content more quickly.

Apart from that, Google Optimize permits fundamental URL targeting, individual habits targeting, and geo-location targeting. There are likewise technical targeting alternatives that include cookies, JavaScript, and data layers.

21. CoSchedule Headline Analyzer

What’s one of the most integral parts of copy? No, it’s not the sale. Although, that’s important. It’s the headline! It attracts the viewers to check out the rest of the product.

It’s like a shiny auto at a dealer. You see the Lamborghini exterior, and it gets you strolling in to see more. However, what makes a good headline?
Many things. Emotion. Originality. Secret. The checklist goes on.

CoSchedule’s heading analyzer comes in convenient for discovering titles that are victors. Enter a headline concept to start. Click “Evaluate Now,” The device will also grade the heading. Coschedule provides several tools that help you to workshop titles and subject lines, but the heading analyzer is their most popular copywriting device.

The tool uses the same type of mathematical solutions that the Hemingway App uses, but it also draws from a database of word classifications.

22. is an internet site that marketing professionals can search for basic synonyms (different words, very same meaning) or antonyms (words with the contrary definition) of any word they pick.

23. Copyfolio

Copyfolio makes it very easy to produce a professional-looking copywriter website in an issue of mins. All you have to do is subscribe, select a layout, and add your copywriting.

If you’re having trouble with explaining your writing projects, do not worry, Copyfolio helps with that as well. The system allows you prompts and direct questions when you include a new job on your website.
These are all based on insights from top industry experts and working with managers, so you can write the sort of case study your target market intends to read.

24. Google Trends

Google Trends is search patterns feature that shows how often a given search term participates in Google’s online search engine relative to the website’s complete search volume over an offered period.

Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume. Google Trends supplies keyword-related data, including search quantity index and geographical information about search engine customers.

25. Flickr

We merely don’t understand what we do without Flickr. It’s the only site we use to obtain photos for the copy we submit to clients. Searching for and attributing images on Flickr is easy and free, and the high quality is unparalleled.

26. Copywritely

Copywritely is an SEO content evaluation software, but it has numerous beneficial functions for creating any copy. Their paraphrasing tool spots concerns and helps you reword sentences, while the grammar mosaic highlights your grammatical errors. In the end, you can drop your copy into the word counter to see how much you’ve composed and to determine your word regularity.

27. Airstory

Airstory is a drag-and-drop document builder by Copyhackers. It’s an excellent tool for copywriters, blog writers, and more to collaborate and work on a project. For starters, it has an integrated “Airstory Scientist” Chrome Extension. It lets you clip and store your data, case study, and other information you locate while surfing online, along with the resource URL.

They also supply numerous pre-built, customizable themes that you can use to build your jobs. There are choices to modify, adjust, and export based on your needs.

The record building tool likewise enables you to:

  • Highlight and add text fragments from around the web into your tasks as cards
  • Arrange your notes, making use of a Kanban board
  • Decrease notes in individual files
  • Upload and turn images into cards
  • Add tags to your project cards
  • Add the tool as a Chrome plugin
  • Combine cards right into your docs
  • Export to Google Docs, Microsoft Word, HTML, WordPress, and so on.
  • Real-time simultaneous editing
  • Publish directly to plugin with the WP plugin

28. RhymeZone

RhymeZone is a data source of rhyming words that copywriters can craft even more special and impactful messages in their marketing copy. Marketing experts can kind any word right into the search bar and access an extensive checklist of rhyming words arranged by various syllables. It can assist marketing experts in discovering rhymes or determining eye-catching terms to integrate right into their copy.

29. Conversion AI

Are you experiencing writer’s block? Do not fret. Conversion AI is here to help you. One of the best AI copywriting assistants can create high-converting copies for websites, ads, blog posts, emails, listings, sales letters, etc., that boost your conversion rate.

Six-figure copywriters and conversion specialists have educated conversion AI’s artificial intelligence. After being trained by experts, it can develop attention-grabbing content that converts your target market.

The group behind Conversion AI is called Jarvis to their artificial intelligence. You would be surprised to understand that Jarvis is assisting 10,000+ people including, business owners, companies, marketing experts, and copywriters, to produce high-converting copy for their organization.

30. Copy AI

One great thing about CopyAI is how basic it is to get going. You only need to offer a few words to produce a copy of Instagram posts, product descriptions, and value propositions in seconds. However, what makes copy stand out is its suite of suggestion generation tools. Whether you need a viral message idea or you’re just stuck on what to discuss the following, CopyAI obtains you relocating once again.

31. Zite

Zite is a nifty iPhone and Android application that generally curates the most recent content for you based on your interests. It’s a fantastic method to explore your particular niche and also will certainly aid you in inventing new subjects and targeting mottos for your copy.

32. Unsplash

Copy and pictures go together. But, where can you find premium images to make use of? Unsplash!

They are a commercial-free image website meaning that you do not have to spend on the images. Go into keywords on the homepage and also click the search button. It will undoubtedly net all of the associated images for you to use.

Click any photo and wait or download a specific resolution. Navigate via the various tags it suggests to discover similar images, and we also advise maintaining notes of photographers you like. They will undoubtedly continue publishing more beautiful pictures to use in your future copywriting jobs.

33. Cliché Finder

Copywriting can be tricky, and also most of us come down with using clichés in some cases. Which’s okay -yet there’s a tool to assist you with that said.

Cliché Finder will certainly highlight worn-out and stagnant expressions in your writing so that you can eliminate and rephrase them. All you need to do is copy and paste your message and click the button below. The only thing you need to bear in mind is their 10,000 character limitation.

34. Words To Use

Occasionally when you’re looking for a far better word, a straightforward thesaurus won’t cut it. Words To Use is a lot more than simply a simple synonym replacement tool as it aids you to think of words right as you create.

The words are split right into parts of speech to ensure that you can create new product titles and descriptions for various events. First, pick a topic you’re discussing (e.g., holidays) and afterward the kind of word you need.

Each topic supplies words for verbs, nouns, adjectives, phrases, and more. Amy Morse created this device because of the preferred need from copywriter friends and has given that become a helpful tool for every person and any person who writes. Like many tools on our checklist, Words To Use is entirely free to use, so if you’re stuck searching for the perfect word, most definitely give it a go!

35. Convertize

No matter how excellent you are with copywriting, there’s almost always space for renovation. And also, how do you understand if you took care of improving? Test it!

A/B testing is critical in optimizing the conversion rates of your copy. So even though it’s not strictly focusing on the writing part of copywriting, we couldn’t miss an A/B testing device from our listing.

Convertize intends to transform customer psychology into electronic marketing services and supplies various A/B testing and conversion optimization tools for its customers. They supply solo and team plans, both of which you can try with a 14-day free trial.


Many thanks for checking out our checklist of the top 35 Copywriting tools you’ll love in 2021!

With these tools in your arsenal, you will certainly have the ability to:

  • Research study your rivals and collect understanding into their ad copywriting strategies and also product positioning
  • Create ad copy that is influential, understandable, and devoid of punctuation or grammar errors.
  • Measure the high quality of your headings and enhance heading high quality with experienced recommendations
  • Discover rhyming words, synonyms, and antonyms to increase the emotional impact of your marketing copy and drive engagement

For more information, check out our unique copywriting course: “How to Become a Six-Figure Copywriter.”

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